Strategy 3: Customize. – Networked customers are not into conformity or anything they can blend it. They want to stand out especially in the digital world. Equipping them with tools that can customize services, contents, and products that would suit them, businesses creates value for consumers and makes them incomparable with their competition. Two Charities have prospered by using this strategy and these are DonorsChoose and Kiva. Donors are able to select people and projects they want to fund in their own specification.
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Video marketing is a growing form of advertising that has exploded in recent months. It went from a relatively sparsely-used tool, to the standard in marketing extremely quickly. However, just because many people are engaging in the practice, doesn’t necessarily mean that everyone is succeeding with it. What exactly separates those that are successful video marketers from those that do not get results? … Read More