6. Test Small, Track and Scale Up – The key is to maximize your time and money. This is your business, which means being responsible with knowing what works and what doesn’t. Do you think a company like Burger King waste marketing dollars on commercials with a low response? Absolutely not! Likewise, neither should you. So, find out which solo ads works by spending a small amount to test, and if it works then ramp it up. Now, you have to keep in mind that an ad that doesn’t work might just need a subject line changed, or the capture page changed. You might have to play with it a bit to get a better response.
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Over the years Direct Mail Marketing or 1:1 Marketing has been one of the main marketing tools used by large business to target prospective customers. The problem with this process … Read More